Newsletter

Learn what’s working now in
nonprofit email

Learn what’s working now in nonprofit email

Case studies, insider interviews, and industry events that’ll help you build power and raise money in 2026.

Mar 26, 2026

•

5 min read

What 20 years of M+R Benchmarks data tells us about email

Mar 24, 2026

•

5 min read

The deliverability signal you might be ignoring

Mar 19, 2026

•

7 min read

National Park Foundation's $1M+ sweepstakes retention lesson

Mar 17, 2026

•

4 min read

Stop obsessing over Gmail’s Primary tab

Mar 12, 2026

•

3 min read

Is your "we miss you" email making things worse?

Mar 10, 2026

•

4 min read

Your email accessibility checklist

Mar 5, 2026

•

3 min read

Is panic turning off your donors?

Mar 3, 2026

•

4 min read

A simple testing approach for overwhelmed teams

Feb 26, 2026

•

4 min read

The tests that transformed a welcome series

Feb 24, 2026

•

5 min read

BIMI: Why your logo belongs in the inbox

Feb 19, 2026

•

4 min read

How UNICEF USA unlocked 26,000 more donations

Feb 17, 2026

•

5 min read

The TLDR; on Action Network’s new tools

Feb 12, 2026

•

4 min read

Proof first, story second

Feb 10, 2026

•

4 min read

The $25 donors who became $25K donors

Feb 5, 2026

•

5 min read

How Humane World for Animals won back 38,000 donors

Feb 3, 2026

•

5 min read

What you need to know about Google’s AI inbox

Jan 29, 2026

•

4 min read

How Chive Charities hit 98% donor retention

Jan 27, 2026

•

5 min read

A 72-hour gut check for hard news cycles

Jan 22, 2026

•

4 min read

What actually worked in December

Jan 20, 2026

•

5 min read

What the fastest-moving orgs do BEFORE the crisis hits

Jan 15, 2026

•

4 min read

Lessons from automating a complex renewal series

Jan 13, 2026

•

4 min read

One headline tweak. 5.9% more sign-ups.

Jan 8, 2026

•

6 min read

What the smartest email teams are acting on in 2026

Jan 6, 2026

•

4 min read

How the Cornell Lab of Ornithology turned $400K into $4M

Dec 30, 2025

•

5 min read

The data you need to pull in January

Dec 23, 2025

•

4 min read

5 quick optimizations for the final stretch

Dec 18, 2025

•

5 min read

Your 2026 conference calendar

Dec 16, 2025

•

4 min read

Steal UNICEF's strategy for scaling email templates

Dec 11, 2025

•

5 min read

Only 36% ask one-time donors to go monthly

Dec 9, 2025

•

5 min read

The Pi Day test that drove 390% more revenue per send

Dec 4, 2025

•

7 min read

An initial look at Giving Tuesday results

Dec 2, 2025

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5 min read

65% vs 52%: The real Giving Tuesday story

Nov 25, 2025

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5 min read

Giving Tuesday 2025: What to watch

Nov 20, 2025

•

4 min read

How Equimundo got 31% more clicks with a smaller list

Nov 18, 2025

•

4 min read

How DigDeep’s multichannel play turned email into a $1.6M closer

Nov 13, 2025

•

3 min read

When “boring” delivers 40% more revenue

Nov 11, 2025

•

3 min read

How one campaign turned a simple fee-cover option into a $3K gain

Nov 6, 2025

•

4 min read

The $60,000 wolf email from Defenders of Wildlife

Nov 4, 2025

•

3 min read

The copy tweak that boosted American Cancer Society’s revenue by 165%

Oct 30, 2025

•

3 min read

Chilling tales from sends gone wrong

Oct 28, 2025

•

4 min read

The 36 tests that boosted revenue at Amnesty USA

Oct 23, 2025

•

6 min read

Your deliverability questions, answered (part 2)

Oct 21, 2025

•

4 min read

The anatomy of a deliverability comeback

Oct 16, 2025

•

5 min read

Your deliverability questions, answered (part 1)

Oct 14, 2025

•

4 min read

How Point of Pride and WWF-UK turned followers into email subscribers

Oct 9, 2025

•

4 min read

How to use email to keep major donors close

Oct 7, 2025

•

3 min read

Turn advocacy asks into revenue

Oct 2, 2025

•

4 min read

5 ways to beat year-end burnout

Sep 30, 2025

•

6 min read

How you can turn privacy into a growth driver

Sep 25, 2025

•

4 min read

How nonprofits can stay “most relevant” in Gmail

Sep 23, 2025

•

4 min read

How Audubon raised 71% more

Sep 18, 2025

•

4 min read

How to make your appeals work 21% harder

Sep 16, 2025

•

5 min read

The missing link in your year-end email plan

Sep 11, 2025

•

5 min read

When an “oops” email outperforms the original

Sep 9, 2025

•

4 min read

Is your QA process strong enough for year-end?

Sep 4, 2025

•

5 min read

What email marketers should know about donor-advised funds

Sep 2, 2025

•

4 min read

Is your IP helping...or hurting?

Aug 28, 2025

•

4 min read

How to win SMS—even when iOS 26 drops

Aug 26, 2025

•

4 min read

The reactivation test that paid off

Aug 21, 2025

•

5 min read

Four donation page mistakes you can fix today

Aug 19, 2025

•

6 min read

From losing subscribers to 50% growth

Aug 14, 2025

•

4 min read

Is your email design ghosting readers?

Aug 12, 2025

•

5 min read

The case for paying more attention to your sustainers

Aug 7, 2025

•

3 min read

Gmail just made unsubscribing easier

Aug 5, 2025

•

4 min read

The glow-up your list needs before Giving Tuesday

Jul 31, 2025

•

5 min read

Leads: How to turn guesswork into growth

Jul 30, 2025

•

4 min read

Can’t-miss sessions at Bridge 2025

Jul 25, 2025

•

4 min read

Vanity metrics need to go—here’s what really matters

Jul 23, 2025

•

4 min read

Learn what’s working now in nonprofit email

Learn what’s working now in nonprofit email

What 20 years of M+R Benchmarks data tells us about email

The deliverability signal you might be ignoring

National Park Foundation's $1M+ sweepstakes retention lesson

Stop obsessing over Gmail’s Primary tab

Is your "we miss you" email making things worse?

Your email accessibility checklist

Is panic turning off your donors?

A simple testing approach for overwhelmed teams

The tests that transformed a welcome series

BIMI: Why your logo belongs in the inbox

How UNICEF USA unlocked 26,000 more donations

The TLDR; on Action Network’s new tools

Proof first, story second

The $25 donors who became $25K donors

How Humane World for Animals won back 38,000 donors

What you need to know about Google’s AI inbox

How Chive Charities hit 98% donor retention

A 72-hour gut check for hard news cycles

What actually worked in December

What the fastest-moving orgs do BEFORE the crisis hits

Lessons from automating a complex renewal series

One headline tweak. 5.9% more sign-ups.

What the smartest email teams are acting on in 2026

How the Cornell Lab of Ornithology turned $400K into $4M

The data you need to pull in January

5 quick optimizations for the final stretch

Your 2026 conference calendar

Steal UNICEF's strategy for scaling email templates

Only 36% ask one-time donors to go monthly

The Pi Day test that drove 390% more revenue per send

An initial look at Giving Tuesday results

65% vs 52%: The real Giving Tuesday story

Giving Tuesday 2025: What to watch

How Equimundo got 31% more clicks with a smaller list

How DigDeep’s multichannel play turned email into a $1.6M closer

When “boring” delivers 40% more revenue

How one campaign turned a simple fee-cover option into a $3K gain

The $60,000 wolf email from Defenders of Wildlife

The copy tweak that boosted American Cancer Society’s revenue by 165%

Chilling tales from sends gone wrong

The 36 tests that boosted revenue at Amnesty USA

Your deliverability questions, answered (part 2)

The anatomy of a deliverability comeback

Your deliverability questions, answered (part 1)

How Point of Pride and WWF-UK turned followers into email subscribers

How to use email to keep major donors close

Turn advocacy asks into revenue

5 ways to beat year-end burnout

How you can turn privacy into a growth driver

How nonprofits can stay “most relevant” in Gmail

How Audubon raised 71% more

How to make your appeals work 21% harder

The missing link in your year-end email plan

When an “oops” email outperforms the original

Is your QA process strong enough for year-end?

What email marketers should know about donor-advised funds

Is your IP helping...or hurting?

How to win SMS—even when iOS 26 drops

The reactivation test that paid off

Four donation page mistakes you can fix today

From losing subscribers to 50% growth

Is your email design ghosting readers?

The case for paying more attention to your sustainers

Gmail just made unsubscribing easier

The glow-up your list needs before Giving Tuesday

Leads: How to turn guesswork into growth

Can’t-miss sessions at Bridge 2025

Vanity metrics need to go—here’s what really matters

How to pivot when all hell breaks loose

Learn what’s working now in
nonprofit email