You finally get your email template just right…

Then comes the real challenge: sharing it with dozens of chapters across the country or around the world — each with different levels of design know-how. ​

What happens next? Usually, it’s chaos. Off-brand emails pop up. Layouts break. Fonts are wrong. Sound familiar?​

UNICEF was right there, too. Their Global Fundraising team was buried by email bottlenecks — tangled branding and designs that just couldn’t keep up.

Here’s how they finally cracked the code:

The breakthrough
The team rolled out Beefree’s easy-to-use email template design platform that changed everything.

Here's what changed:

Streamlined collaboration. The central team built campaign templates, then shared them directly through the platform to regional offices worldwide.

Local teams can access designs, add their copy, and launch, transforming a weeks-long process into a same-day turnaround. ​

Brand guardrails. They created "brand kits" within the platform — saved rows, preset colors, logos, and merge tags that live in a central library. Every office automatically pulls from the same assets. ​

When an office in Kenya needs to send a fundraising appeal, they're working with the exact same brand elements as the team in Brazil — no hunting for files or guessing at hex codes.

No-code simplicity. The drag-and-drop builder lets program staff who've never touched HTML create professional emails themselves.

Staff with diverse skills jump in with minimal training, removing the reliance on a few experts.

How you can apply this approach to your nonprofit email program
You don’t have to be UNICEF-sized to deal with these headaches.

The lesson isn’t about the tool — it’s about creating consistency with a streamlined and practical approach: ​

  • Collect all your brand assets — logos, colors, fonts — in a single shared online folder or platform so every team member can easily find and use the correct files every time.

  • Develop a set of core templates that work across chapters and cover your most common email needs. Only customize or create new templates for large, unique campaigns (if extra templates are necessary at all).

  • Lower the skill floor. Select toolsets that enable program staff to create on-brand content independently, and most importantly, invest time at the outset to ensure staff know how to build emails.

​The bottom line
UNICEF’s experience reveals that making email brand standards scalable is about working smarter, not harder.

When you take the stress out of building emails and make brand consistency automatic, your team gets to focus on what really matters: telling stories that inspire action.

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'Til next time!
Sara

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