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Oliver Buchannon
Sara Cederberg
What you need to know about Google’s AI inbox

Feb 3, 2026

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5 min read

What you need to know about Google’s AI inbox

Sara Cederberg
Sara Cederberg
How Chive Charities hit 98% donor retention

Jan 29, 2026

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6 min read

How Chive Charities hit 98% donor retention

Sara Cederberg
Sara Cederberg
A 72-hour gut check for hard news cycles

Jan 27, 2026

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5 min read

A 72-hour gut check for hard news cycles

Sara Cederberg
Sara Cederberg
What actually worked in December

Jan 22, 2026

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5 min read

What actually worked in December

Sara Cederberg
Sara Cederberg
What the fastest-moving orgs do BEFORE the crisis hits

Jan 20, 2026

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5 min read

What the fastest-moving orgs do BEFORE the crisis hits

Sara Cederberg
Sara Cederberg
Lessons from automating a complex renewal series

Jan 15, 2026

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4 min read

Lessons from automating a complex renewal series

Sara Cederberg
Sara Cederberg
One headline tweak. 5.9% more sign-ups.

Jan 13, 2026

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4 min read

One headline tweak. 5.9% more sign-ups.

Sara Cederberg
Sara Cederberg
What the smartest email teams are acting on in 2026

Jan 8, 2026

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6 min read

What the smartest email teams are acting on in 2026

Sara Cederberg
Sara Cederberg
How the Cornell Lab of Ornithology turned $400K into $4M

Jan 6, 2026

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4 min read

How the Cornell Lab of Ornithology turned $400K into $4M

Sara Cederberg
Sara Cederberg
The data you need to pull in January

Dec 30, 2025

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5 min read

The data you need to pull in January

Sara Cederberg
Sara Cederberg
5 quick optimizations for the final stretch

Dec 23, 2025

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4 min read

5 quick optimizations for the final stretch

Sara Cederberg
Sara Cederberg
Your 2026 conference calendar

Dec 18, 2025

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5 min read

Your 2026 conference calendar

Sara Cederberg
Sara Cederberg
Steal UNICEF's strategy for scaling email templates

Dec 16, 2025

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4 min read

Steal UNICEF's strategy for scaling email templates

Sara Cederberg
Sara Cederberg
Only 36% ask one-time donors to go monthly

Dec 11, 2025

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5 min read

Only 36% ask one-time donors to go monthly

Sara Cederberg
Sara Cederberg
The Pi Day test that drove 390% more revenue per send

Dec 9, 2025

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5 min read

The Pi Day test that drove 390% more revenue per send

Sara Cederberg
Sara Cederberg
An initial look at Giving Tuesday results

Dec 4, 2025

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7 min read

An initial look at Giving Tuesday results

Sara Cederberg
Sara Cederberg
65% vs 52%: The real Giving Tuesday story

Dec 2, 2025

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5 min read

65% vs 52%: The real Giving Tuesday story

Sara Cederberg
Sara Cederberg
Giving Tuesday 2025: What to watch

Nov 25, 2025

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5 min read

Giving Tuesday 2025: What to watch

Sara Cederberg
Sara Cederberg
How Equimundo got 31% more clicks with a smaller list

Nov 20, 2025

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4 min read

How Equimundo got 31% more clicks with a smaller list

Sara Cederberg
Sara Cederberg
How DigDeep’s multichannel play turned email into a $1.6M closer

Nov 18, 2025

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4 min read

How DigDeep’s multichannel play turned email into a $1.6M closer

Sara Cederberg
Sara Cederberg
When “boring” delivers 40% more revenue

Nov 13, 2025

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3 min read

When “boring” delivers 40% more revenue

Sara Cederberg
Sara Cederberg
How one campaign turned a simple fee-cover option into a $3K gain

Nov 11, 2025

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3 min read

How one campaign turned a simple fee-cover option into a $3K gain

Sara Cederberg
Sara Cederberg
The $60,000 wolf email from Defenders of Wildlife

Nov 6, 2025

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4 min read

The $60,000 wolf email from Defenders of Wildlife

Sara Cederberg
Sara Cederberg
The copy tweak that boosted American Cancer Society’s revenue by 165%

Nov 4, 2025

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3 min read

The copy tweak that boosted American Cancer Society’s revenue by 165%

Sara Cederberg
Sara Cederberg
Chilling tales from sends gone wrong

Oct 30, 2025

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3 min read

Chilling tales from sends gone wrong

Sara Cederberg
Sara Cederberg
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