Turn advocacy asks into revenue

🚨We’re hosting an AMA with email deliverability expert Al Iverson! Reply directly to this email to drop your questions on all things deliverability by October 8th.

When someone signs a petition, they’ve already said “yes” to your cause.

The right email follow-up can turn that spark of engagement into lasting donor support.

According to M+R Benchmarks 2025, organizations prioritizing advocacy actions grew online revenue by 10% and email revenue by 8% in 2024 versus those that didn’t.

Nonprofits that integrate advocacy and fundraising beyond initial acquisition keep supporters active between appeals.

When those action-takers see a smart, relevant ask right away, the payoff is immediate.

Liberty: simple pages + fast turnaround
UK-based Liberty rebuilt mobile-first action pages and adopted a 24-hour approval process, allowing staff to launch campaigns while stories were still in the news cycle.

Those updates drove action-page conversions from 8% to 36% in six months.

And when Liberty paired a rapid legal-action petition with a membership ask, the result was striking — 800 new paying members in a single week, compared with about 30 in a typical week.

That surge of new members primed a warm, responsive list ready for future appeals and action.

New/Mode: monetize the “you did it—now take the next step!” moment
Momentum peaks right after someone takes action — whether they click a petition in your email or complete a form.

Campaigns using New/Mode’s built-in post-action donation flow “often raise 3x their subscription cost,” converting that energy into gifts before it fades.

Even if you’re not on New/Mode, you can apply the same principle to email in addition to a post-action redirect: trigger an automated follow-up email with a single CTA to give.

Make your actions work harder
Ask fast. Pair every action with a fundraising trigger. Redirect to a donate page when appropriate, and send a thank-you email within 24 hours.

Segment smarter. Tag petitioners, letter-writers, and survey respondents as a high-intent audience that you can follow up with throughout the campaign.

Track your action-to-donor rate. Calculate what percentage of petitioners make a first gift within 30 days — that’s your benchmark to improve with each campaign.

Move quickly. Liberty’s turnaround time — from news break to launch — shows how speed and simplicity turn attention into action.

The bottom line
Don’t silo advocacy and fundraising — blend them.

Your email file isn’t just donors — it’s people who’ve already raised their hands to take action.

When you connect advocacy and email with quick follow-ups, micro-asks, and automation, you can stop losing momentum between campaigns.

The fastest-growing organizations aren’t just mobilizing voices — they’re turning moments of action into moments of investment in the work.

Check our events list for more or reply to this email to submit one for consideration.

'Til next time!
Sara